Wang Feng Launches Mars Finance, Secures A-Round Funding

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Wang Feng Launches Mars Finance, Secures A-Round Funding

In early 2018, blockchain entered a new phase of public awareness and industry expansion in China, with one of the most notable developments being the launch and rapid funding success of Mars Finance—a comprehensive blockchain and cryptocurrency information platform founded by Wang Feng, the well-known entrepreneur behind Blue港 Interactive.

Just one month after its official launch on February 8, 2018, Mars Finance announced the completion of its Series A financing round, backed by top-tier investment institutions including IDG Capital, Fancheng Capital, and Mingshi Capital. Notably, OKEx, a leading global digital asset exchange, also participated in the round. The company was reportedly valued at 150 million RMB (approximately $24 million USD) post-funding—an impressive milestone for a startup in such an early stage.

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A Strategic Move in the Blockchain Ecosystem

Wang Feng’s involvement in blockchain goes far beyond media. While Mars Finance serves as a news and data hub for blockchain enthusiasts, it is just one piece of a broader ecosystem he is building. Blue港 Interactive—the gaming and entertainment company he founded—has publicly committed to fully integrating blockchain into all its core business lines, including games, hardware, and film & IP development.

This strategic pivot reflects a growing trend: traditional tech entrepreneurs recognizing the transformative potential of decentralized technologies. By launching Mars Finance, Wang Feng not only established a trusted source of blockchain intelligence but also laid the foundation for deeper industry engagement.

The platform offers users:

Designed for both mobile and desktop access, Mars Finance aims to serve everyone from curious newcomers to experienced developers and investors.

The Rise of “Wang Feng Asks” – Building Community Through Dialogue

One of the most talked-about features of Mars Finance is its community-driven interview series: “Wang Feng Asks”. Held weekly via WeChat group chats every Monday and Thursday at 10 PM, the sessions quickly gained viral traction within China’s blockchain circles.

Drawing inspiration from the famous “Blockchain 3 AM” discussions, these live Q&A events brought together influential figures such as:

These candid conversations helped demystify blockchain technology for thousands of participants and positioned Mars Finance as more than just a news outlet—it became a thought leadership platform fostering open dialogue around decentralization, token economics, and the future of the internet.

Core Keywords & Strategic Positioning

To better understand Mars Finance’s role in the evolving digital economy, it’s essential to identify its core keywords, which reflect both user search intent and long-term industry relevance:

These terms naturally align with what users are searching for when exploring blockchain projects, market insights, or learning resources. By consistently producing high-quality content around these themes—without keyword stuffing—Mars Finance enhances its visibility in search engine results while maintaining editorial integrity.

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Expanding Beyond Media: The “Mars ID” Writer Program and Tech Partnerships

From the outset, Mars Finance outlined an ambitious roadmap. One key initiative is the “Mars ID” writer program, which leverages blockchain-based incentives to reward contributors. This model encourages transparency, ownership, and quality content creation—principles aligned with the ethos of decentralization.

Additionally, Mars Finance formed a strategic partnership with CSDN, China’s largest developer community, to co-build a dedicated technical blockchain section. This collaboration bridges the gap between mainstream developers and cutting-edge blockchain innovation, promoting wider technical adoption.

Internal reports suggest further expansion into blockchain gaming, with plans to launch a dedicated “Mars Games” channel in coordination with Blue港 Interactive. Given Wang Feng’s background in gaming, this move could position Mars Finance as a central hub for GameFi-related content long before the term became mainstream.

Building a Global Blockchain Investment Fund

Beyond media and community building, Wang Feng revealed plans to establish a globally focused cryptocurrency fund aimed at incubating early-stage blockchain projects. While details remain limited, this initiative underscores his commitment to nurturing innovation across the decentralized ecosystem.

With support from established venture capital firms like IDG and Mingshi Capital, such a fund would be well-positioned to identify promising startups, provide strategic guidance, and facilitate cross-border growth.

This multi-pronged approach—media, education, investment, and product development—demonstrates a holistic vision rarely seen in emerging tech sectors.

Frequently Asked Questions (FAQ)

Q: What is Mars Finance?
A: Mars Finance is a blockchain-focused media platform offering news, market data, educational resources, and community engagement tools for cryptocurrency and decentralized technology enthusiasts.

Q: Who founded Mars Finance?
A: It was founded by Wang Feng, the entrepreneur best known for creating Blue港 Interactive, a major player in China’s gaming industry.

Q: Is OKEx an investor in Mars Finance?
A: Yes, OKEx participated in the Series A funding round alongside IDG Capital, Fancheng Capital, and Mingshi Capital.

Q: What is the “Wang Feng Asks” series?
A: It’s a weekly live Q&A session hosted by Wang Feng via WeChat groups, featuring discussions with blockchain leaders on technology, investment, and industry trends.

Q: Does Mars Finance offer crypto price tracking?
A: Yes, the platform includes real-time cryptocurrency行情 (market data), new token listings, and tools for both beginners and advanced users.

Q: Is there a writer incentive program on Mars Finance?
A: Yes—the “Mars ID” program uses blockchain-inspired mechanisms to reward content creators for high-quality contributions.

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Final Thoughts: A Vision for Decentralized Information

Wang Feng’s launch of Mars Finance wasn’t just about capitalizing on a trend—it was about shaping the narrative around blockchain technology during a critical period of growth. By combining credible journalism, community interaction, developer outreach, and strategic investments, Mars Finance emerged as more than a news site: it became a central node in China’s blockchain ecosystem.

Though launched in 2018—a different era in crypto history—its foundational principles remain relevant: trust through transparency, value through utility, and growth through community.

As the world continues embracing digital assets and decentralized applications, platforms that prioritize education, accessibility, and authentic engagement will play an increasingly vital role.

And for those tracking the evolution of blockchain media, Mars Finance stands as an early case study in how vision, timing, and execution can converge to build lasting impact.