The Asia-Pacific region is witnessing a surge in digital asset interest, and at the heart of this transformation stands Kikitrade, a community-driven cryptocurrency investment platform that has recently secured $8 million in Pre-A funding. Backed by globally recognized investors including Dragonfly Capital, Animoca Brands, and Heart Evangel Capital (HEC), Kikitrade is poised to redefine how millennials and everyday users engage with crypto.
This strategic investment marks a pivotal moment in the platform’s mission to democratize crypto investing by combining intuitive design, gamified experiences, and robust security—making digital assets accessible to a broader audience beyond traditional blockchain enthusiasts.
Rapid User Growth and Strong Institutional Confidence
Launched in October 2020 under the incubation of Everest Ventures Group (EVG), Kikitrade has experienced exponential growth. The platform is on track to surpass $1 billion in annual trading volume by the end of 2025, driven by increasing demand from younger investors seeking simple, secure, and engaging ways to enter the crypto market.
The $8 million Pre-A round was co-led by some of the most influential names in blockchain investing:
- Dragonfly Capital, a leading blockchain-focused venture fund with strategic ties to Sequoia Capital
- Heart Evangel Capital (HEC), known for identifying and nurturing six unicorns globally
- Animoca Brands, a powerhouse in blockchain gaming and NFT innovation
Additional support came from high-profile investors such as Joseph Lubin, co-founder of Ethereum, Singapore-based Vulpes Investment Management, Super Chain Capital, Artesian Venture Partners, Union Financial Holdings, SNZ Holding, and renowned financial commentator Muddy Waters.
This level of backing underscores strong confidence not only in Kikitrade’s product vision but also in its ability to scale across diverse markets in the Asia-Pacific region.
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A Vision for Mass Crypto Adoption
At its core, Kikitrade was built to break down the barriers that have historically kept mainstream users away from cryptocurrency. Allen Ng, Co-Founder of Kikitrade and a former private equity professional, explains:
"Our goal was to create a crypto platform similar to Futu or Robinhood—simple, educational, and user-friendly. We want to lower the entry barrier so anyone can participate and help crypto move beyond niche communities."
This vision resonates deeply with forward-thinking investors like Mia Deng, Partner at Dragonfly Capital:
"Focusing on Gen Z and millennials through exceptional product experience is key to the future of digital finance. We fully support Kikitrade’s mission to make crypto accessible to all."
Why Investors Believe in the Team
One of Kikitrade’s greatest strengths lies in its diverse and experienced founding team, which brings together expertise from hedge funds, investment banking, engineering, and blockchain product development.
Their combined background enables them to navigate both financial regulations and cutting-edge technology—an essential balance for any platform aiming to bridge traditional finance with decentralized ecosystems.
Heart Evangel Capital’s Executive Partner, Zhi-Xuan Cheng, emphasized:
"Kikitrade’s team excels not only in product execution but also in marketing reach. We’re confident they’ll drive meaningful progress toward mass crypto adoption."
Gamification and Community: The Millennial Magnet
Unlike conventional exchanges focused solely on trading mechanics, Kikitrade integrates social sharing features and gamified elements into its platform—strategies specifically designed to appeal to younger, tech-savvy users.
Sean Tao, Co-Founder and a seasoned gamer with extensive experience in social platforms, highlights:
"By adding interactivity and fun through gamification and community engagement, we’re making crypto investing more relatable. This isn’t just another trading app—it’s a movement."
These features allow users to share trades, celebrate milestones, and learn from peers—fostering a sense of belonging often missing in traditional finance. In an era where social validation influences behavior, Kikitrade leverages psychology as much as technology.
Even industry pioneers recognize this shift. Yat Siu, CEO and Co-Founder of Animoca Brands, notes:
"NFTs are becoming the standard for digital ownership. But for virtual economies to thrive, we need user-friendly financial infrastructure. Kikitrade has the potential to become a cornerstone platform for gamers and collectors worldwide."
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Making Crypto Affordable and Accessible
To challenge the misconception that crypto investing requires large capital, Kikitrade allows users to start investing with as little as $1. This micro-investment model opens doors for students, part-time workers, and first-time investors who were previously excluded.
In addition, Kikitrade plans to launch a dollar-cost averaging (DCA) program, enabling users to invest small amounts regularly—smoothing out volatility risks while building long-term portfolios.
The platform will also introduce a wealth management mode offering competitive returns compared to traditional banking products, giving users more flexibility in structuring their investments.
Security and Compliance: Building Trust
Trust is non-negotiable in finance. Kikitrade holds a licensed crypto investment platform status issued by the Australian government, complying with strict regulatory standards for anti-money laundering (AML) and know-your-customer (KYC) protocols.
All assets are safeguarded under rigorous custody rules, ensuring users trade in a secure environment—a critical factor as retail adoption grows.
Expanding Across Asia-Pacific
With fresh capital secured, Kikitrade will focus on aggressive expansion into key markets including Taiwan, Southeast Asia, and Australia. The funds will be used to:
- Enhance trading infrastructure
- Upgrade community content and engagement tools
- Introduce seamless access points for NFTs and DeFi (decentralized finance) products
By simplifying complex concepts and integrating them into everyday investing workflows, Kikitrade aims to become the go-to gateway for mainstream users entering the world of digital assets.
Frequently Asked Questions (FAQ)
Q: What makes Kikitrade different from other crypto platforms?
A: Kikitrade combines ease of use with social and gamified features tailored for millennials. It emphasizes education, low entry barriers (starting at $1), and regulatory compliance—setting it apart from purely technical exchanges.
Q: Is Kikitrade available globally?
A: Currently focused on the Asia-Pacific region—including Australia, Taiwan, and Southeast Asia—the platform plans gradual international expansion based on regulatory alignment.
Q: How does Kikitrade ensure user security?
A: The platform is licensed under Australian financial regulations and implements full KYC/AML procedures, secure asset custody, and encrypted data protection protocols.
Q: Can I invest small amounts regularly on Kikitrade?
A: Yes. A dollar-cost averaging (DCA) investment plan is being launched to allow users to invest fixed amounts at regular intervals—ideal for managing market volatility.
Q: Does Kikitrade support NFTs and DeFi?
A: Yes. The platform is developing intuitive entry points for NFT trading and DeFi yield opportunities, designed specifically for non-technical users.
Q: Who invested in Kikitrade’s Pre-A round?
A: The round was co-led by Dragonfly Capital, Heart Evangel Capital, and Animoca Brands, with participation from Joseph Lubin (Ethereum co-founder), Vulpes, Super Chain Capital, Artesian Venture, SNZ, Muddy Waters, and others.
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Final Thoughts
Kikitrade isn’t just launching new features—it’s fueling a cultural shift. By blending finance with community, education with entertainment, and innovation with compliance, it’s creating a blueprint for mainstream crypto adoption in the digital age.
As the line between gaming, social media, and personal finance continues to blur, platforms like Kikitrade are leading the charge—turning curiosity into confidence, one user at a time.
With strong backing, clear vision, and a product built for real people, Kikitrade is well-positioned to become a defining player in the future of decentralized finance across Asia-Pacific—and beyond.