In a major move that reaffirms its unwavering commitment to digital assets, Michael Saylor-led Strategy has acquired an additional 4,980 Bitcoin (BTC) for approximately $531 million. This latest purchase raises the company's total BTC holdings to 597,325—just shy of the symbolic 600,000 BTC milestone.
The acquisition, completed at an average price of $106,801 per Bitcoin, was disclosed in a U.S. Securities and Exchange Commission (SEC) filing dated June 30, 2025. It comes amid a broader resurgence in Bitcoin’s market performance, with prices climbing from around $101,000 to over $108,000 during the final week of June.
Since launching its aggressive Bitcoin accumulation strategy, Strategy has now invested roughly $42.4 billion in BTC, achieving an average entry price of $70,982 per coin—a significant discount to current market levels.
👉 Discover how institutional Bitcoin adoption is reshaping financial strategies in 2025.
The Financial Engine Behind Bitcoin Accumulation
Strategy continues to leverage its Active Treasury Management (ATM) program as the primary funding mechanism for its Bitcoin buys. Last week alone, the company raised capital through multiple equity sales:
- Sold 1,354,500 shares of its Class A common stock (MSTR) for $519.5 million
- Disposed of 276,071 shares of Strike preferred stock (STRK) for $28.9 million
- Offloaded 284,225 shares of Strife preferred stock (STRF) for $29.7 million
These transactions highlight Strategy’s diversified approach to liquidity generation, allowing it to maintain a steady pace of BTC acquisition without relying solely on debt or dilutive financing.
Year-to-date in 2025, the company has added 85,871 BTC to its reserves—an estimated value of $9.5 billion at current prices. For context, its total BTC accumulation in all of 2024 reached 140,538 BTC.
This disciplined reinvestment model underscores a core principle: treat Bitcoin not as a speculative asset but as a long-term treasury reserve.
Measuring Success: Bitcoin Yield Reaches 19.7%
One of the most insightful metrics introduced by Strategy is “Bitcoin Yield”—a measure of how much BTC the company generates through its operations relative to its existing holdings.
As of June 29, 2025, Strategy’s year-to-date Bitcoin yield stands at 19.7%, up 0.5 percentage points from earlier in the year. This brings the firm closer to its stated goal of achieving a 25% BTC yield by the end of 2025.
Quarter-to-date, the yield has improved by 0.4 percentage points to 7.8%, indicating consistent progress despite market volatility.
“Strategy has acquired 4,980 BTC for ~$531.9 million at ~$106,801 per bitcoin and has achieved BTC Yield of 19.7% YTD 2025. As of 6/29/2025, we hodl 597,325 BTC acquired for ~$42.40 billion at ~$70,982 per bitcoin.”
— Michael Saylor, Executive Chairman
This metric is increasingly being adopted by other public firms exploring Bitcoin treasuries, providing a transparent way to evaluate organic growth in digital asset holdings.
Is Another Bitcoin Buyout on the Horizon?
Michael Saylor reignited speculation about future purchases with a cryptic social media update on June 30:
“21 years later, you’ll wish you bought more.”
The comment echoes his recent keynote at BTC Prague, where he projected that Bitcoin could reach $21 million per coin within two decades, driven by scarcity, adoption, and macroeconomic trends.
Prior to the latest 4,980 BTC acquisition, Strategy had already purchased an additional 245 BTC between June 16 and June 22 at an average cost of $105,586—indicating ongoing engagement in the market.
Notably, the company has shifted focus from frequent ATM offerings of MSTR stock toward issuing perpetual preferred shares to fund future buys. This strategic pivot aims to reduce equity dilution while maintaining financial flexibility.
The June purchase marked the first use of the MSTR ATM program in over a month, suggesting a recalibrated rhythm to acquisitions based on market conditions and capital structure optimization.
The Rise of Corporate Bitcoin Adoption
Strategy’s actions continue to inspire a growing wave of institutional adoption. According to Bitcoin Treasuries data, 134 publicly traded companies now hold Bitcoin on their balance sheets—a trend pioneered by Saylor and MicroStrategy years ago.
Recent entrants include:
- Twenty One, backed by Tether
- Nakamoto
- Trump Media & Technology Group
- GameStop
- Semler Scientific
- KULR Technology Group
Even international players are joining the movement. Japanese firm Metaplanet announced on June 30 a reserve increase of 1,005 BTC, bringing its total holdings to 13,350 BTC—surpassing both Galaxy Digital and CleanSpark in size.
This global shift reflects a broader recognition: Bitcoin is emerging as a credible alternative to traditional cash reserves, especially in environments marked by inflationary pressures and currency devaluation.
👉 See how leading companies are using Bitcoin as a corporate treasury asset in 2025.
Frequently Asked Questions (FAQ)
What is Strategy’s total Bitcoin holding after the latest purchase?
Strategy now holds 597,325 BTC, acquired at an average price of $70,982 per coin. The latest addition of 4,980 BTC was purchased at $106,801 each.
How does Strategy fund its Bitcoin acquisitions?
The company primarily uses proceeds from its Active Treasury Management (ATM) program—selling shares of MSTR and other affiliated stocks—as well as issuing perpetual preferred securities.
What is Bitcoin Yield and why does it matter?
Bitcoin Yield measures how much BTC a company earns organically through operations. Strategy’s YTD yield of 19.7% shows it’s growing its holdings efficiently—a key indicator for investors assessing long-term viability.
Is Michael Saylor still buying Bitcoin?
Yes. While the pace has fluctuated, recent purchases confirm ongoing accumulation. Saylor continues to advocate for large-scale Bitcoin investment, citing long-term value preservation.
How many companies now hold Bitcoin on their balance sheets?
As of June 2025, 134 public companies worldwide hold Bitcoin as part of their treasury strategy—a trend accelerated by Strategy’s early leadership.
Could Strategy reach 600,000 BTC soon?
Given its current trajectory and funding mechanisms, reaching 600,000 BTC is highly likely within months—especially if market conditions remain favorable.
Looking Ahead: The Path to 25% BTC Yield
With Bitcoin yield at 19.7%, Strategy is making measurable progress toward its 25% target by year-end. Achieving this would solidify its position not just as the largest public holder of Bitcoin but as a model for sustainable digital asset integration in corporate finance.
As macroeconomic uncertainty persists and fiat currencies face structural challenges, more firms may follow suit—adopting Bitcoin as a hedge against inflation and a store of long-term value.
For investors and observers alike, one message is clear: Bitcoin is no longer on the fringe—it’s entering the mainstream treasury playbook.
👉 Learn how you can apply institutional-grade strategies to your own digital asset portfolio today.
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