The intersection of culture, technology, and creativity is reaching new heights as OKX, a leading global Web3 technology platform, renews its partnership with the Tribeca Festival for the second consecutive year. As the festival’s official Presenting Partner, OKX is reinforcing its commitment to empowering creators through innovative digital tools, immersive experiences, and forward-thinking collaborations that bridge entertainment and decentralized technology.
This year’s collaboration marks a significant milestone in how Web3 is being woven into mainstream cultural events. By combining OKX’s expansive ecosystem with Tribeca’s influential creative network, the partnership aims to unlock new opportunities for artists, filmmakers, and digital innovators—fostering equity, access, and ownership in the evolving creator economy.
Renaming of BMCC Tribeca Performing Arts Center to “OKX Theater”
For the duration of the 2025 festival, the BMCC Tribeca Performing Arts Center will be officially renamed the OKX Theater at BMCC Tribeca Performing Arts Center. This naming rights sponsorship underscores OKX’s growing influence beyond finance and into cultural spaces where art meets innovation.
The theater will serve as a central hub during the festival, hosting premieres, panel discussions, and immersive showcases that highlight the convergence of storytelling and technology. It symbolizes more than branding—it represents a shared vision between OKX and Tribeca to support creators who are redefining what’s possible in film, music, and interactive media through emerging tech.
👉 Discover how Web3 is transforming creative industries at the OKX Theater experience.
Web3 Panel: “Need for Speed” Featuring McLaren F1 Leaders
One of the most anticipated events of the festival will be a high-energy panel titled “Need for Speed: How Technology Powers Change in Sports, Movies, and Crypto”, taking place on June 13. The session will feature:
- Haider Rafique, Chief Marketing Officer at OKX
- Zak Brown, Chief Executive Officer of McLaren Racing
- Lando Norris, McLaren F1 Driver and digital culture advocate
This dynamic conversation will explore how speed, innovation, and real-time decision-making drive progress across industries—from Formula 1 racing telemetry to blockchain transaction speeds and rapid content creation in film and gaming.
Rafique is expected to discuss how marketing in the crypto space has evolved from hype-driven campaigns to purpose-led storytelling. He’ll emphasize OKX’s strategy of building long-term brand value by aligning with cultural moments that matter—like Tribeca—while advancing accessible Web3 tools for creators worldwide.
Empowering Creators Through Web3 Innovation
At the heart of OKX’s mission is the belief that Web3 technology can protect, foster, and empower creators. Unlike traditional systems where intermediaries control distribution and monetization, Web3 enables direct ownership through NFTs, smart contracts, and decentralized platforms.
During the festival, OKX will demonstrate this vision by:
- Offering exclusive access to a Games & Immersive Experience lounge, where attendees can engage with cutting-edge virtual environments powered by blockchain.
- Showcasing the Tribeca Festival NFT pass, which provides holders with special privileges, collectible moments, and potential future utility within the festival ecosystem.
- Highlighting how artists can use tools like OKX Wallet, NFT Marketplace, and DeFi earning options to maintain creative control while generating sustainable income.
These initiatives reflect a broader shift: creators are no longer just producing content—they’re building communities, economies, and digital legacies.
A Vision Shared: Jane Rosenthal on Tech and Culture
Jane Rosenthal, Co-founder and CEO of Tribeca Enterprises, emphasized the transformative role of technology in modern storytelling:
“Web3 technology is transforming the way we create and consume—from how art & entertainment is funded to how it is experienced. Now in year two, our partnership with OKX showcases how Tribeca Festival is weaving technology into culture and the creator economy. As we further our collaboration with OKX, we look forward to uncovering new creative avenues made possible by emerging technologies.”
Her words underscore a critical point: festivals are no longer just about screenings or red carpets. They’re becoming innovation labs where new forms of expression emerge at the intersection of art and code.
Haider Rafique on Brand Storytelling in Web3
In his upcoming speech at the festival, Haider Rafique will delve into the importance of authentic brand narratives in an increasingly complex digital landscape. While many companies in the crypto space are retrenching, OKX is accelerating its investment in global partnerships and user-centric innovation.
“We believe Tribeca Festival is more than a red carpet event—it’s a gathering of visionaries,” Rafique said. “It’s where creators come together to shape the future of arts, culture, and entertainment. Web3 isn’t separate from that conversation; it’s central to it.”
He will also highlight OKX’s broader vision: developing tools that allow anyone—regardless of technical background—to become a creator, collector, or participant in the decentralized future.
👉 See how OKX is building tools for the next generation of creators.
The Bigger Picture: “The System Needs a Rewrite”
This year’s sponsorship follows the momentum of OKX’s global brand campaign, “The System Needs a Rewrite”, which advocates for replacing outdated centralized systems with transparent, user-owned alternatives powered by blockchain.
From finance to art to identity, OKX envisions a world where individuals have greater control over their data, assets, and creative output. The expanded suite of Web3 offerings—including OKX Wallet, DEX (decentralized exchange), NFT Marketplace, and Web3 Earn—are all steps toward that goal.
By aligning with cultural institutions like Tribeca, OKX isn’t just promoting products—it’s advancing a philosophy: that technology should serve people, not gatekeep them.
Core Keywords
- Web3 technology
- Creator economy
- NFT pass
- Decentralized innovation
- Digital ownership
- Blockchain in entertainment
- OKX Wallet
- Immersive experiences
Frequently Asked Questions (FAQ)
Q: What is OKX’s role at the Tribeca Festival?
A: OKX is the Presenting Partner of the 2025 Tribeca Festival. It has secured naming rights for the BMCC Tribeca Performing Arts Center (now called the OKX Theater), hosts a major Web3 panel, and provides immersive experiences for attendees.
Q: What is the significance of the OKX Theater?
A: The renaming symbolizes the integration of Web3 into mainstream culture. It serves as a physical space for premieres, discussions, and demonstrations of how technology enhances creative expression.
Q: Who is speaking at the “Need for Speed” panel?
A: The panel features Haider Rafique (OKX), Zak Brown (McLaren Racing CEO), and Lando Norris (McLaren F1 driver), discussing innovation across sports, film, and crypto.
Q: How does Web3 benefit creators at events like Tribeca?
A: Web3 allows creators to tokenize their work via NFTs, earn directly from fans, verify authenticity, and build engaged communities without relying on traditional gatekeepers.
Q: What Web3 tools does OKX offer to support creators?
A: OKX provides the OKX Wallet, NFT Marketplace, DEX for trading, and Web3 Earn for yield opportunities—enabling full participation in the decentralized ecosystem.
Q: Is attendance at OKX events during Tribeca open to the public?
A: Access may require festival credentials or special passes, including potential eligibility through NFT ownership or event invitations.
👉 Join the movement reshaping creativity through decentralized technology.