French Firm Aims to Build Bitcoin Empire with €100 Billion Ambition, Calls Itself “Europe’s MicroStrategy”

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In a bold move that echoes the strategies of American corporate giants like MicroStrategy, a relatively small French tech company is positioning itself at the forefront of Europe’s emerging Bitcoin treasury movement. The Blockchain Group (TBG), listed on Euronext Paris under the ticker ALTBG, has unveiled an ambitious plan to raise over €10 billion—and eventually more than €100 billion—to accumulate Bitcoin as a core financial asset, aiming to become Europe’s most aggressive publicly traded Bitcoin investor.

This strategic pivot marks a dramatic transformation for a company that, until recently, operated as a diversified blockchain technology provider with modest financial performance. Now, under a streamlined structure and new leadership, TBG is betting big on Bitcoin as a long-term store of value and a hedge against fiat currency depreciation.

The Bitcoin Treasury Strategy: Core Principles and Execution

The essence of TBG’s strategy mirrors the playbook popularized by MicroStrategy in the U.S., but with distinct European characteristics. Rather than treating Bitcoin as a speculative holding, TBG views it as core operating capital in the digital scarcity economy. The company measures success not in euros or dollars, but in Bitcoin per share, aiming to increase this metric over time.

Two key principles guide TBG’s approach:

  1. Premium Equity Issuance: All fundraising is conducted at a premium to the current stock price—typically between 30% and 70%—ensuring that each capital raise enhances shareholder value. For instance:

    • In November 2024, TBG issued shares at a 70% premium to acquire approximately 15 BTC.
    • In December 2024, a €2.5 million raise (backed by Adam Back and TOBAM) added another 25 BTC to its reserves.
  2. Long-Term Bitcoin-Centric Valuation: Performance is evaluated in BTC units, not fiat. This reframing aligns incentives with long-term wealth preservation and reflects confidence in Bitcoin’s future purchasing power.

👉 Discover how companies are turning Bitcoin into a strategic treasury asset

Shareholder Approval: €10 Billion Financing Framework Secured

On June 11, The Blockchain Group successfully passed a resolution at its Ordinary and Extraordinary General Meeting to authorize a financing capacity exceeding €10 billion. This dwarfs its previously announced €300 million At-The-Market (ATM) issuance program with asset manager TOBAM.

The approved instruments include:

This flexibility allows TBG’s financial team to tailor capital raises to market conditions, minimizing dilution and maximizing efficiency. Proceeds will be used exclusively for further Bitcoin acquisitions.

Alexandre Laizet, Deputy CEO and newly appointed board member with a six-year term, will lead the Bitcoin strategy. His appointment underscores the company’s commitment to institutional-grade execution.

From Struggling Tech Firm to Bitcoin Treasury Leader

Before 2023, The Blockchain Group was a fragmented entity with operations in media, consulting, and blockchain development—including ventures like Eniblock’s Wallet-as-a-Service (WaaS) and partnerships with NFT platforms. Despite early innovations, profitability remained elusive.

A strategic overhaul in late 2023 changed everything:

By November 2024, TBG officially declared itself Europe’s first Bitcoin treasury company, joining a growing global trend of corporations adopting BTC as a balance sheet asset.

Key Bitcoin Acquisitions (2024–2025)

The stock responded strongly—up 474% cumulatively during this period—reflecting growing investor confidence in the new strategy.

Vision for the Future: 1% of All Bitcoin by 2033?

TBG’s roadmap is nothing short of audacious:

To support this growth, TBG plans to scale annual capital raises from €300 million today to over €1 billion per year by the early 2030s. If Bitcoin reaches €1–2 million per coin, the company’s net asset value could exceed €210–420 billion, potentially placing it among Europe’s most valuable public companies.

This vision has attracted high-profile support:

👉 See how institutional capital is flowing into Bitcoin

Leadership Insight: Alexandre Laizet on Bitcoin’s Tipping Point

Alexandre Laizet, once a consultant for CAC 40 firms, has dedicated the past five years exclusively to Bitcoin research. While less public than Michael Saylor, his vision is equally bold.

He believes we’re approaching an “escape velocity” moment for Bitcoin—akin to a spacecraft breaking free from Earth’s gravity—triggered by widespread adoption:

“If the U.S. government adopts Senator Cynthia Lummis’ proposed BTC accumulation plan, it would be a game-changer. We’d enter a new phase where:

  • Market cap reaches gold-like levels (~$20 trillion)
  • Price exceeds $1 million per BTC
  • Volatility decreases as adoption matures”

Laizet predicts that 15–20% global adoption will trigger mainstream inflection. He sees 2025 as the year banks rush into Bitcoin, followed by their customers. Already:

“This is Bitcoin’s iPhone moment—a dimensional shift we’ve long anticipated. Eventually, wealth will be priced in Bitcoin. It’s the ultimate safe haven. Capital always flows to the best store of value.”

How Should Companies Allocate Capital to Bitcoin?

Laizet criticizes most firms for treating Bitcoin as a trivial “insurance” allocation—often just 1–2% of cash reserves. Instead, he advocates for strategic, growing exposure tied to corporate financing.

TBG’s model proves it’s possible to raise capital at a premium while increasing BTC holdings—a win-win for shareholders.

👉 Learn how your organization can adopt a forward-thinking treasury strategy

Frequently Asked Questions (FAQ)

Q: Is The Blockchain Group only focused on Bitcoin now?
A: While Bitcoin is now central to its treasury strategy, TBG continues to operate two profitable businesses—Iorga and Trimane—in blockchain solutions and AI consulting.

Q: How does TBG buy Bitcoin?
A: Through regulated institutions—specifically Delubac & Cie in France and Swissquote in Luxembourg—ensuring compliance and security.

Q: Will TBG ever sell its Bitcoin?
A: No. The company has committed to never selling any portion of its holdings, including fractions (sats).

Q: What happens if Bitcoin’s price drops?
A: TBG views volatility as temporary. Its long-term strategy focuses on accumulating more BTC over time, regardless of short-term price movements.

Q: Could this model work for other European firms?
A: Yes—especially those with access to capital markets. TBG aims to set a precedent for European corporates seeking inflation-resistant balance sheets.

Q: How does TBG avoid excessive dilution?
A: By issuing shares at significant premiums (30–70%), each financing round increases intrinsic value per share when priced in BTC.

Core Keywords

The journey of The Blockchain Group—from an under-the-radar tech firm to a potential titan of European Bitcoin finance—illustrates how corporate treasuries are reimagining value storage in the digital age. While risks remain, including regulatory uncertainty and market volatility, TBG’s disciplined, premium-based capital strategy offers a compelling blueprint for others to follow.