In the fast-evolving world of blockchain and cryptocurrency, standing out requires more than just a groundbreaking product—it demands visibility, credibility, and trust. This is where crypto earned media agencies come in. These specialized public relations firms focus on securing organic media coverage and third-party validation for crypto and Web3 brands across trusted news outlets, podcasts, blogs, and digital platforms.
Unlike traditional advertising, earned media is not paid for—it's earned through compelling storytelling, strategic outreach, and strong relationships with journalists and influencers. As a result, it carries greater weight with audiences who increasingly distrust promotional content.
In this guide, we’ll explore what crypto earned media agencies do, their key benefits, and highlight the top firms helping blockchain projects gain recognition and authority in 2025.
What Is a Crypto Earned Media Agency?
A crypto earned media agency is a PR-focused firm that specializes in generating organic publicity for blockchain companies. These agencies act as strategic partners, crafting narratives around your project’s innovations and milestones, then pitching them to relevant media channels.
Their core mission? To secure high-impact placements in leading crypto publications like CoinDesk, Cointelegraph, Yahoo Finance, and niche industry blogs. By leveraging deep connections with editors, reporters, and KOLs (Key Opinion Leaders), these agencies help your brand earn credibility through independent validation—not self-promotion.
👉 Discover how top blockchain brands amplify their reach through strategic PR campaigns.
Why Work With a Crypto Earned Media Agency?
The crypto space is noisy. Thousands of projects launch every year, but only a few capture real attention. A specialized earned media agency gives you the edge by turning your story into news.
✅ Boosts Brand Visibility
Earned media amplifies your presence across multiple touchpoints—articles, interviews, podcast features, and press releases—helping you reach both crypto-native audiences and mainstream readers.
✅ Builds Trust & Credibility
Positive coverage from respected outlets signals legitimacy. Unlike ads, earned media feels objective, making it more persuasive to investors, users, and partners.
✅ Establishes Thought Leadership
Top agencies position founders and executives as industry experts through op-eds, speaking engagements, and expert commentary—solidifying your brand’s authority in Web3.
✅ Enables Targeted Messaging
These firms understand the nuances of different crypto segments—DeFi, NFTs, Layer 1s, GameFi—and tailor messaging accordingly to resonate with specific communities.
✅ Offers Strategic Industry Insights
From regulatory shifts to emerging trends, earned media agencies provide real-time intelligence that helps you stay ahead of the curve.
✅ Supports Crisis Management
When negative press hits, swift response matters. These agencies manage reputation risks with proven crisis communication strategies to protect your brand image.
Top Crypto Earned Media Agencies in 2025
Coinbound
Headquarters: New York, USA
Coinbound is widely recognized as one of the most awarded crypto PR agencies globally. Named "Best Crypto Marketing Agency 2023" by Influencer Marketing Hub, they specialize in high-impact earned media strategies tailored for blockchain startups and established protocols.
They’ve secured coverage in top-tier outlets including CryptoDaily, NewsBTC, Benzinga, and Yahoo Finance. Their holistic approach combines PR with SEO, community management, and influencer marketing for maximum exposure.
Key Services:
- Crypto Earned Media
- PR Strategy & Media Outreach
- Influencer & KOL Campaigns
- Content Creation & SEO
Notable Clients: Sui, Immutable, Gala, Rand, Amber
👉 See how leading blockchain projects generate buzz without relying on ads.
Market Across
Headquarters: Tel Aviv, Israel
Market Across delivers full-stack marketing solutions with a strong emphasis on results-driven PR. Their success stems from deep personal relationships with editors and content creators across major crypto platforms.
They focus on authentic storytelling and strategic content distribution to ensure your message reaches the right audience at the right time.
Key Services:
- Blockchain Public Relations
- Messaging Strategy
- Thought Leadership Development
- Online Reputation Management
Notable Clients: Kucoin, Simplex, Splinterlands, BitTorrent
PR Lab
Headquarters: Amsterdam, Netherlands
PR Lab brings a European perspective to global crypto PR. With expertise spanning tech and fintech sectors, they offer tailored communication strategies that align with both regulatory expectations and market dynamics.
Their team excels in media training and digital PR, ensuring clients are prepared for interviews and public appearances.
Key Services:
- Crypto Public Relations
- Media Training
- Digital & Tech PR
- Internal Communications
Notable Clients: NFT Paris, MintBlue, Wayflyer
EAK Digital
Headquarters: London, UK
EAK Digital focuses exclusively on blockchain and cryptocurrency projects. Their PR specialists have cultivated strong ties with journalists across Europe and Asia, enabling widespread international coverage.
They’re particularly effective for IEOs (Initial Exchange Offerings) and new protocol launches requiring rapid visibility.
Key Services:
- Blockchain PR & KOL Engagement
- Virtual Events & Launch Campaigns
- Branding & Design
Notable Clients: Neo, Theta, Conflux, Akoin
Searched
Headquarters: London, UK
Searched blends data-driven insights with creative storytelling to craft compelling narratives. They conduct competitive analysis and audience research to identify the most impactful angles for media outreach.
Their strength lies in turning complex blockchain concepts into accessible stories that attract mainstream interest.
Key Services:
- Earned Media Strategy
- Press Release Distribution
- Brand Storytelling & SEO
Notable Clients: Decentraland, BlockFi, Acala
Luna PR
Headquarters: Dubai, UAE
Operating in one of the fastest-growing crypto hubs, Luna PR offers a global footprint with regional expertise. They’re known for crisis management support and long-term brand-building campaigns.
Their full-service model includes everything from website development to influencer marketing—making them ideal for startups needing end-to-end support.
Key Services:
- Crisis & Reputation Management
- Social Media & Community Management
- Growth Hacking
Notable Clients: Ledger, Algorand, eToro
Melrose PR
Headquarters: California, USA
Melrose PR focuses on tech innovation narratives. They help early-stage blockchain ventures communicate value clearly to investors and users alike.
With a lean but highly effective team, they prioritize quality over quantity—securing placements that truly move the needle.
Key Services:
- Media Relations
- Thought Leadership Content
- Press Release Writing
Notable Clients: Moonbeam, Blocknative, Foresight Ventures
Frequently Asked Questions (FAQs)
What services do crypto earned media agencies offer?
Top services include media outreach, PR strategy development, content creation, thought leadership positioning, crisis management, and campaign analytics. Some also integrate SEO and social media for amplified impact.
How do these agencies secure media coverage?
They use established relationships with journalists and editors in the crypto space to pitch newsworthy stories. This includes press releases, expert commentary, exclusive announcements, and feature article contributions.
How much does it cost to work with a crypto PR agency?
Pricing varies widely—from $3,000/month for basic packages to $20,000+/month for comprehensive campaigns. Costs depend on scope, agency reputation, client goals, and market competitiveness.
What should I ask before hiring an agency?
Key questions include: Can you share case studies? How do you measure success? What’s your network like in the crypto press? How do you handle crises? And what’s your pricing structure?
Do earned media results last?
Yes—unlike paid ads that disappear when funding stops, earned media creates lasting digital assets. Articles remain online indefinitely, contributing to SEO and long-term brand equity.
Are these agencies only for large projects?
No. Many top firms work with early-stage startups and mid-sized protocols. Some even offer flexible retainers or project-based pricing to accommodate smaller budgets.
Final Thoughts
In an industry defined by innovation—and skepticism—earning trust is everything. The right crypto earned media agency doesn’t just get your name in the news; it shapes how the world perceives your project.
From building credibility to managing reputation during turbulent times, these firms are essential partners in your growth journey. Whether you're launching a new DeFi protocol or scaling an existing ecosystem, strategic PR can be the difference between obscurity and influence.
👉 Learn how top-performing blockchain teams leverage PR to dominate their niche markets.