Robinhood and Coinbase to List PEPE Meme Coin as Price Surges Past $100 Million Market Cap

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The meme coin phenomenon continues to gain momentum as two of the largest U.S.-based cryptocurrency platforms, Robinhood and Coinbase, announced they will list PEPE—the internet-famous frog-themed digital asset. The dual listings have ignited a surge of excitement across the crypto community, propelling PEPE’s price up nearly 80% to a record high of $0.00002457. With a market capitalization now exceeding $102 million, PEPE has officially entered the ranks of the top 17 cryptocurrencies by market cap, according to CoinGecko data.

This development marks a significant milestone for meme-based tokens, reinforcing their growing legitimacy and mainstream adoption. As investor interest intensifies, PEPE has become the fourth meme coin—after Dogecoin (DOGE), Shiba Inu (SHIB), and BONK—to be listed on Coinbase, highlighting the exchange's evolving stance toward community-driven digital assets.

The Rise of PEPE: From Internet Meme to Market Contender

Launched in April 2023, PEPE is inspired by the iconic Pepe the Frog meme, a long-standing figure in internet culture. Unlike traditional cryptocurrencies with utility functions or development roadmaps, PEPE was created purely for entertainment. Its official website explicitly states that the token has no intrinsic value, no formal team, and no development plans—yet its cultural resonance and viral appeal have driven remarkable market performance.

Despite—or perhaps because of—its satirical nature, PEPE has captured the attention of retail investors and meme coin enthusiasts worldwide. Its price rally following the Robinhood and Coinbase announcements underscores a broader trend: digital assets rooted in internet culture are increasingly influencing financial markets.

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Understanding the Coinbase Effect

The so-called “Coinbase Effect” refers to the well-documented phenomenon where cryptocurrencies experience sharp price increases shortly after being listed on Coinbase. This pattern stems from the platform’s rigorous listing standards, which include compliance checks, security assessments, and liquidity requirements. When a token clears these hurdles, it is often perceived by investors as a signal of credibility and long-term viability.

Historically, assets like Chainlink (LINK) and Polygon (MATIC) saw double- or triple-digit percentage gains following their Coinbase listings. Now, PEPE appears poised to follow a similar trajectory. The combination of Coinbase’s stamp of approval and Robinhood’s broad retail reach creates a powerful catalyst for increased trading volume and wider adoption.

With both platforms enabling easier access for mainstream users—many of whom may not use decentralized exchanges—PEPE is gaining exposure far beyond niche crypto circles.

Market Impact and Investor Sentiment

In the 24 hours following the listing announcements, PEPE’s price surged 79.1%, reaching a peak of $0.00002457. Over the past week alone, its value has climbed more than 130%. These numbers reflect not only speculative enthusiasm but also growing confidence in the token’s visibility and liquidity.

Key market indicators show:

Such metrics suggest that while PEPE remains highly volatile, it is increasingly being treated as a legitimate participant in the broader crypto ecosystem.

However, experts caution that meme coins like PEPE are inherently speculative. Their prices are often driven more by social sentiment and influencer momentum than by technical fundamentals or real-world utility.

Why Robinhood and Coinbase Listings Matter

The decision by both Robinhood and Coinbase to list PEPE signals a shift in how major financial platforms view meme-driven digital assets. These companies are no longer treating such tokens as fringe curiosities but as meaningful components of a diverse investment landscape.

For retail investors, this means:

Moreover, these moves could pave the way for other meme coins to gain similar recognition, potentially expanding the universe of accessible digital assets for everyday investors.

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Frequently Asked Questions (FAQ)

What is PEPE coin?

PEPE is a meme-based cryptocurrency inspired by the Pepe the Frog internet meme. Launched in 2023, it was designed as a fun, community-driven token with no official team or roadmap. Despite its playful origins, it has gained significant traction in the crypto market.

Why did PEPE’s price surge recently?

The price spike followed announcements from Robinhood and Coinbase that they would list PEPE. This triggered what’s known as the “Coinbase Effect,” where newly listed tokens experience rapid price appreciation due to increased visibility and investor confidence.

Is PEPE a good investment?

PEPE is highly speculative and volatile. While some investors have profited from short-term price movements, it lacks intrinsic value or utility. As with all meme coins, investing carries substantial risk and should only be done with funds you can afford to lose.

How does the Coinbase Effect work?

When a cryptocurrency is listed on Coinbase, it gains exposure to millions of users and institutional investors. The platform’s strict listing criteria make such events strong signals of legitimacy, often leading to increased demand and price growth.

Can I buy PEPE on other exchanges?

Yes, PEPE is available on several decentralized exchanges (DEXs) like Uniswap and PancakeSwap. However, its upcoming availability on Robinhood and Coinbase makes it far more accessible to mainstream audiences who prefer centralized platforms.

What risks are associated with meme coins like PEPE?

Meme coins are prone to extreme volatility, pump-and-dump schemes, and sudden loss of community interest. They often lack regulatory oversight and technical innovation, making them riskier than utility-focused cryptocurrencies.

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Looking Ahead: The Future of Meme Coins

The listing of PEPE on Robinhood and Coinbase represents more than just a price spike—it reflects a cultural shift in how digital value is perceived. As younger generations embrace internet-native forms of expression and ownership, meme coins may continue to play an outsized role in shaping crypto trends.

That said, long-term sustainability will depend on whether these tokens can evolve beyond pure speculation. While most remain entertainment-focused today, future iterations might integrate gamification, NFTs, or social token mechanics to build lasting ecosystems.

For now, PEPE stands as a testament to the power of community and virality in the digital age. Whether it maintains its momentum or fades into internet history remains to be seen—but its current rise is impossible to ignore.

As always, investors should conduct thorough research, understand the risks involved, and avoid allocating more capital than they are willing to lose when engaging with highly speculative assets like PEPE.

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