LINE’s LINK Token Lists on Four Exchanges: What It Means for Web3 Expansion

·

The global tech giant LINE continues to strengthen its foothold in the rapidly evolving Web3 landscape. Recently, its blockchain subsidiary, LINE Tech Plus, announced that its native cryptocurrency, LINK, has been listed on MEXC Global, marking its availability on a fourth major exchange. This strategic move not only enhances LINK’s accessibility but also signals a deeper commitment to building a robust, interoperable Web3 ecosystem.

With listings now spanning BITFRONT (U.S.), BITMAX (Japan), Bithumb (South Korea), and MEXC Global (international), LINK is gaining broader exposure across key Asian and global markets. But what does this mean for LINE’s overarching Web3 ambitions? Let’s explore the implications of this expansion.

Expanding Exchange Listings: Why Liquidity Matters

The addition of MEXC Global—a high-performance, Singapore-based digital asset exchange founded in April 2018—marks a significant milestone. Known for its advanced matching engine capable of processing up to 1.4 million transactions per second, MEXC Global serves over 7 million users worldwide and offers trading services for more than 1,400 cryptocurrencies across 70 countries.

👉 Discover how high liquidity fuels digital asset growth and opens new opportunities for global investors.

Crucially, MEXC holds regulatory licenses in Australia, Estonia, and the United States, reinforcing its compliance standards and trustworthiness. For LINE, partnering with such a technically advanced and globally compliant platform strengthens the credibility and utility of LINK.

Greater exchange presence directly translates into improved liquidity—a critical factor for any digital asset aiming for mass adoption. Enhanced liquidity reduces price volatility, lowers trading friction, and attracts both retail and institutional investors. As LINK becomes easier to buy, sell, and trade across diverse markets, its real-world usability increases.

From Token to Ecosystem: The Evolution of LINE’s Web3 Vision

LINE’s journey into blockchain began in 2018 with the introduction of its Token Economy concept at the LINE Conference. Since then, the company has methodically built out its Web3 infrastructure:

This foundation has enabled seamless user onboarding into blockchain services without requiring technical expertise—leveraging LINE’s massive existing user base across Japan, South Korea, Taiwan, and Southeast Asia.

NFT Expansion Through LINE NFT and DOSI

In April of this year, LINE launched LINE NFT, an NFT marketplace operated by its Japanese blockchain subsidiary, LINE Xenesis. The platform provides end-to-end NFT trading capabilities and supports creators and brands in launching digital collectibles.

Parallel to this, LINE NEXT has been tasked with building a global NFT ecosystem under the brand DOSI. The beta version of DOSI is already live, and the recently launched DOSI Store allows enterprises and brands to sell NFT-based products directly to consumers.

Currently, five major brands have joined the DOSI Store, showcasing everything from virtual fashion to digital art. This integration of commerce and creativity exemplifies how LINE is bridging traditional business models with Web3 innovation.

Real-World Utility: LINK as a Payment Option

One of the most promising developments came earlier this year when LINE Pay Japan announced support for LINK as a payment method in select online stores. Users can now spend their LINK tokens just like LINE POINTS, with zero transaction fees—a major incentive for everyday usage.

This move transforms LINK from a speculative asset into a functional currency within a growing digital economy. As more merchants adopt the system and more exchanges list the token, the potential for widespread adoption increases significantly.

👉 See how integrating crypto into daily payments is reshaping consumer behavior worldwide.

Core Benefits of LINE’s Multi-Exchange Strategy

  1. Global Accessibility: By listing on region-specific and international exchanges, LINK reaches users in North America, East Asia, Europe, and beyond.
  2. Regulatory Alignment: Each exchange partner operates under local compliance frameworks, reducing legal risks and enhancing investor confidence.
  3. Ecosystem Synergy: Exchange listings feed directly into broader use cases—NFTs, DeFi integrations, gaming, and payments—creating a self-reinforcing cycle of adoption.
  4. User-Centric Design: Leveraging the familiar LINE app interface lowers barriers to entry for non-crypto-native users.

Frequently Asked Questions (FAQ)

Q: What is the LINK token used for?
A: LINK serves multiple purposes: it powers transactions on the LINE Blockchain, enables participation in DApps, facilitates NFT purchases on LINE NFT and DOSI, and can be used for payments via LINE Pay in supported regions.

Q: Is LINK available outside Asia?
A: Yes. With its listing on MEXC Global—a globally accessible exchange—users from over 70 countries can now trade LINK, significantly expanding its international reach.

Q: How does listing on multiple exchanges benefit average users?
A: More listings mean better liquidity, tighter spreads, lower price slippage, and increased security through diversified trading venues. It also makes buying and selling more convenient across time zones and jurisdictions.

Q: Can I stake or earn rewards with LINK?
A: While direct staking details may vary by platform, 80% of the total 1 billion LINK supply is allocated for user incentives, including rewards through ecosystem activities like DApp usage and content creation.

Q: Is LINK built on a public or private blockchain?
A: LINK operates on LINE’s proprietary blockchain—formerly called LINK Chain, now rebranded as LINE Blockchain—which is a permissioned network designed for scalability, speed, and regulatory compliance.

The Road Ahead: Building a Unified Web3 Experience

As LINK gains traction across exchanges and use cases multiply, LINE is positioning itself not just as a messaging app with blockchain features—but as a full-fledged Web3 gateway for millions of mainstream users.

Future plans likely include deeper DeFi integrations, cross-chain interoperability, expanded merchant adoption of LINK payments, and richer social-fi experiences within DOSI. With each step, LINE blurs the line between traditional digital services and decentralized innovation.

👉 Explore how integrated ecosystems are driving the next wave of blockchain adoption.

The multi-exchange strategy isn’t just about visibility—it’s about creating a resilient, liquid, and useful digital asset that can power a sustainable Web3 economy. And with over 170 million monthly active users across its platforms, LINE has one of the strongest springboards for mass-market crypto adoption in the industry.

Core Keywords: