The future of Web3 is accelerating—and nowhere was that more evident than at Token2049, Asia Pacific’s most influential Web3 and digital asset conference, held in Singapore from September 13–14, 2023. At the heart of this momentum stood OKX, a leading Web3 technology company, driving awareness, collaboration, and real-world adoption through high-impact partnerships, executive thought leadership, and immersive fan experiences.
With strategic appearances by global ambassadors Daniel Ricciardo, Formula 1 driver for Scuderia AlphaTauri, and Olympic snowboard champion Scotty James, OKX amplified its mission to bring Web3 into mainstream culture. Simultaneously, its groundbreaking partnership with McLaren Racing reached new heights with the debut of a limited-edition "Stealth Mode" livery on the MCL60 race car—set to hit the track during the 2023 Singapore and Japanese Grands Prix.
OKX Leadership Shaping the Future of Crypto
At the OKX Mainstage, top executives took center stage to discuss the evolving landscape of digital assets and the critical role Asia Pacific plays in shaping the next era of the internet.
On Day 1, Hong Fang, President of OKX, joined Ripple CEO Brad Garlinghouse and Bitgo Co-Founder Mike Belshe in a pivotal panel titled “The Future of Crypto: Regulatory Uncertainty and the Path Forward.” The discussion explored how global regulatory frameworks are maturing—and how compliant innovation can drive sustainable growth across markets.
Hong emphasized that clarity in regulation isn’t just beneficial—it’s essential for mass adoption. “As the ecosystem evolves, so must our approach,” she stated. “OKX is committed to working within emerging regulatory standards to build trust, ensure security, and unlock long-term value for users worldwide.”
👉 Discover how OKX is leading compliant innovation in the Web3 space.
Web3 Meets Sports and Entertainment
Web3 is no longer confined to tech circles—it’s transforming industries like sports and entertainment. At Token2049, Haider Rafique, OKX’s Chief Marketing Officer, hosted a fireside chat with ambassadors Daniel Ricciardo and Scotty James, spotlighting how blockchain technology is reshaping athlete-fan engagement.
Ricciardo shared his excitement about bringing Web3 to motorsport fans: “It’s not just about racing anymore. It’s about connecting with fans in new ways—through NFTs, digital collectibles, and exclusive experiences that last beyond the track.”
James echoed this sentiment, noting how Web3 empowers athletes to control their personal brands and monetize content directly. “Snowboarding isn’t just winter anymore. With Web3, I can share my journey year-round and let fans be part of it.”
Their insights underscored a broader trend: sports organizations and athletes are leveraging blockchain to deepen loyalty, create new revenue streams, and democratize access to exclusive content.
Accelerating Web3: The McLaren Stealth Mode Livery Reveal
One of the most anticipated moments came on September 13, when OKX and McLaren Racing unveiled a co-designed "Stealth Mode" livery during an exclusive media event at Lantern, Fullerton Bay Hotel.
Featuring sleek black-and-gold accents and the bold phrase “Accelerating Web3” emblazoned across the rear wing, the livery symbolizes the fusion of high-performance racing and next-generation technology. This special design will appear on both McLaren F1 cars during the Singapore Grand Prix (September 15–17) and the Japanese Grand Prix (September 22–24).
“This isn’t just paint on a car,” said Haider Rafique. “It’s a statement. We’re showing millions of global viewers that Web3 is moving fast—and it’s built for speed, precision, and innovation.”
OKX Race Club: Bringing Fans Closer to the Action
To further engage motorsport enthusiasts, OKX launched OKX Race Club, a McLaren-themed fanzone located at CHIJMES from September 14 to 17. The event brought together fans, drivers, and executives for an unforgettable experience blending live entertainment, interactive tech demos, and real-time blockchain engagement.
On September 14, fans were thrilled to meet Lando Norris, McLaren F1 driver, who interacted with attendees and participated in live Q&A sessions. The following day, Zak Brown, CEO of McLaren Racing, joined to discuss the team’s vision for innovation—both on and off the track.
Visitors who created an OKX Wallet and minted an NFT via the OKX NFT Marketplace received exclusive OKX-branded merchandise, including caps and t-shirts. This hands-on approach allowed newcomers to experience Web3 in a fun, accessible way—bridging the gap between curiosity and adoption.
👉 Start your own Web3 journey today with tools designed for ease and security.
Rewriting the System: OKX Web3 Party at MARQUEE Singapore
On the second night of Token2049, OKX hosted “Rewrite the System: An OKX Web3 Party” at MARQUEE Singapore—a vibrant gathering of builders, investors, and innovators from across the ecosystem. Partnering with key players like Polygon, Lido, DWF Labs, and Orbiter Finance, OKX created an evening of networking, gaming, lucky draws, and live NFT printing.
The event also featured insightful panel discussions on on-chain infrastructure, cross-chain interoperability, and scaling solutions—critical topics as Web3 prepares for billion-user scale.
Lennix Lai, Global Chief Commercial Officer at OKX, spoke on a panel addressing the future challenges and opportunities for crypto exchanges. “Exchanges must evolve from simple trading platforms into full-stack Web3 gateways,” he said. “That means wallets, NFT marketplaces, DeFi access, and education—all under one roof.”
Core Keywords Driving Adoption
This multi-faceted campaign highlights OKX’s strategic focus on several core themes:
- Web3 adoption
- Blockchain in sports
- Crypto exchange innovation
- NFT utility
- McLaren Racing partnership
- Token2049 presence
- Digital asset ecosystem
- Fan engagement through technology
These keywords aren’t just buzzwords—they represent tangible initiatives that are expanding access, building trust, and demonstrating real-world use cases for decentralized technologies.
Frequently Asked Questions (FAQ)
Q: What is the significance of the 'Accelerating Web3' livery on the McLaren F1 car?
A: The livery serves as a powerful symbol of OKX’s mission to drive mainstream awareness of Web3. By placing “Accelerating Web3” on a globally watched F1 platform, OKX reaches millions with a message of innovation, speed, and technological progress.
Q: How can fans participate in OKX Web3 experiences?
A: Fans can join by creating an OKX Wallet, exploring the OKX NFT Marketplace, attending events like OKX Race Club, or engaging with exclusive digital collectibles tied to major sporting events.
Q: Is OKX only focused on sports partnerships?
A: While sports are a key engagement channel, OKX’s strategy spans education, infrastructure development, regulatory collaboration, and ecosystem growth across DeFi, NFTs, wallets, and more.
Q: What role did Token2049 play in OKX’s strategy?
A: Token2049 provided a global stage for OKX to showcase thought leadership, strengthen industry partnerships, launch new initiatives, and connect with developers, investors, and innovators shaping the future of Web3.
Q: How does OKX ensure security for users entering Web3?
A: OKX integrates advanced security protocols across its wallet and exchange platforms, including multi-signature authentication, cold storage solutions, and continuous monitoring systems to protect user assets.
Q: Can anyone attend events like the OKX Web3 Party?
A: Many OKX events are invitation-based or tied to specific conferences like Token2049. However, public activations such as OKX Race Club are open to all fans during major events.
👉 Explore upcoming events and start building your presence in Web3 now.
Conclusion: A New Era of Digital Engagement
From thought-provoking panels at Token2049 to high-octane fan activations with McLaren Racing, OKX has proven that Web3 is not just coming—it’s already here. Through strategic partnerships, user-centric design, and bold branding moves like the Stealth Mode livery, OKX continues to lead the charge in making decentralized technology accessible, exciting, and relevant to global audiences.
As Hong Fang affirmed: “We’re rewriting the system—not just for traders or developers, but for everyone.”