In a major expansion of its financial services, FTX.US has officially launched stock trading for users across all 50 U.S. states. The announcement, made by FTX.US President Brett Harrison via social media, marks a significant step in the platform’s mission to bridge the gap between traditional finance and digital asset markets.
This nationwide rollout allows users to trade hundreds of stocks and exchange-traded funds (ETFs) directly through the FTX.US platform—either via web or the FTX.US Pro mobile app. The move positions FTX.US as a growing competitor in the democratization of financial access, particularly in the retail investment space.
A Fee-Free Approach to Equity Trading
One of the most notable aspects of this launch is FTX.US’s commitment to zero trading fees. Unlike many popular retail trading platforms, FTX.US will not charge users for buying or selling stocks. This aligns with a growing trend among crypto-native platforms to eliminate barriers to entry for everyday investors.
Even more significant is the company’s rejection of the controversial payment for order flow (PFOF) model—a practice used by platforms like Robinhood. Under PFOF, brokerages route customer trades to market makers in exchange for compensation, a system often criticized for creating potential conflicts of interest and impacting trade execution quality.
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Harrison emphasized that FTX.US will prioritize transparent and fair market access, ensuring users receive the best possible execution without hidden monetization strategies. This approach could appeal to investors increasingly wary of opaque financial practices.
Building Infrastructure: The Embed Acquisition
To support this ambitious expansion, FTX.US strategically acquired Embed Financial Technologies in June 2022. Embed, a stock-clearing and brokerage infrastructure provider, offers a robust API that enables seamless integration of equity trading services into third-party platforms.
By bringing Embed’s technology in-house, FTX.US gains greater control over trade settlement, compliance, and execution—critical components for scaling a reliable stock trading service. The acquisition not only accelerates FTX.US’s time-to-market but also strengthens its long-term resilience in a highly regulated financial environment.
This vertical integration reflects a broader trend among fintech firms: owning the full tech stack to ensure speed, security, and regulatory compliance.
Bridging Crypto and Traditional Markets
FTX.US’s foray into stock trading underscores a growing convergence between cryptocurrency platforms and traditional financial services. As digital asset adoption rises, users increasingly expect unified experiences—where they can manage both crypto and equities from a single interface.
The platform’s existing user base, already familiar with crypto trading dynamics, may now find it easier to diversify into conventional assets. This dual-access model could drive higher engagement and retention, especially among younger, tech-savvy investors who view crypto and stocks as complementary rather than competing asset classes.
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Moreover, by offering both asset types under one roof, FTX.US reduces friction in portfolio management—eliminating the need to juggle multiple accounts, passwords, and verification processes.
Regulatory Compliance and National Rollout
Launching a financial service across all 50 states requires navigating a complex web of state-level securities regulations. FTX.US’s successful nationwide deployment signals strong progress in its compliance framework and licensing efforts.
The company likely worked closely with state regulators and self-regulatory organizations like FINRA to ensure adherence to investor protection standards. This regulatory diligence not only minimizes legal risk but also builds trust with users—an essential factor in an industry still recovering from high-profile collapses.
User Experience and Accessibility
The integration of stock trading into the FTX.US Pro mobile app ensures that users can access equities on the go, with an interface designed for speed and simplicity. Whether placing a trade during market hours or monitoring portfolio performance, users benefit from real-time data and intuitive navigation.
Additionally, the platform supports fractional shares, enabling investors with limited capital to gain exposure to high-priced stocks like Amazon or Google. This inclusivity aligns with the broader fintech ethos of making wealth-building tools accessible to all.
Frequently Asked Questions
Q: Is stock trading on FTX.US really free?
A: Yes. FTX.US does not charge any fees for buying or selling stocks or ETFs. There are no hidden costs or commissions.
Q: What is payment for order flow, and why does FTX.US avoid it?
A: Payment for order flow is when brokerages sell customer trade orders to third parties for execution. FTX.US avoids this model to ensure transparent pricing and eliminate potential conflicts of interest.
Q: Can I trade stocks on the FTX.US mobile app?
A: Absolutely. The FTX.US Pro app supports full stock and ETF trading capabilities alongside crypto assets.
Q: Are there any restrictions on which stocks I can trade?
A: FTX.US offers hundreds of popular stocks and ETFs. Availability may vary slightly based on market conditions and regulatory requirements.
Q: How does FTX.US make money if it doesn’t charge fees?
A: While specific revenue models aren’t fully disclosed, potential sources include premium services, API access for institutions, and interest on uninvested cash balances—common practices in the fintech space.
Q: Is my money safe trading stocks on FTX.US?
A: FTX.US operates under U.S. regulatory oversight, and user assets are held with trusted custodians. However, as with any financial platform, users should conduct due diligence and understand the risks involved.
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Looking Ahead
FTX.US’s expansion into equities represents more than just a new feature—it reflects a broader shift toward financial convergence, where digital and traditional assets coexist in unified ecosystems. As user expectations evolve, platforms that offer simplicity, transparency, and breadth of choice are likely to lead the next wave of fintech innovation.
With strong infrastructure, a commitment to fair practices, and a growing suite of services, FTX.US is positioning itself as a serious player in the future of retail investing. Whether this momentum continues will depend on sustained trust, regulatory navigation, and user adoption—but for now, the foundation is firmly in place.